Using Social Media in Your Job Search

Social media can play an important role in finding a new job. In fact, according to, 92 percent of businesses use social media in the hiring process, and 45 percent of Fortune 500 companies include links to their social media accounts in their career portals.

It’s critical that job seekers have their business and personal profiles up to date, with professional head shots, relevant keywords, and links to recent work samples. Employers are increasingly viewing personal social media profiles before interviewing candidates, so make sure your accounts are free of any inappropriate text or photos. You don't want to stand out for the wrong reasons.

Here are some other tips:

Maren Hogan, CEO of Red Branch Media, said social media is a golden opportunity to give an employers a snapshot of who you really are. "A blend of social and professional profiles that both exemplify and promote your work... is the best way to get a hiring manager to sit up and pay attention,” she said.